Services
KRC Digital is a service-based marketing and communications business built on the foundation of flexibility and adaptability—with a small internal team and an extensive and trusted network of freelancers and partners, our approach is tailored to your needs and scalable. That being said—we aim to work on a foundation of trust and respect—with a strong focus on audience understanding and measurable results. We thrive with teams who are curious, growth-minded and oriented for achievement. If that sounds like a fit—get in touch and we’ll figure out how we can best work together.
Research & Strategy Projects
Starting at $4,500 CAD
Need to establish a brand? Understand your current marketing landscape? If you have a upcoming campaign, go to market or need a new or revamped marketing strategy for your organization or channels, we can help with a fully researched, data-driven, experience-informed strategy.
With an audience-first approach and focus on current and emerging digital channels we can add value to your strategy and planning process.
Let us conduct a deep dive audit, help develop measurable objectives and KPIs to demonstrate results and keep you accountable.
Custom Digital Training
Starting at $3,000 CAD
Up-skill your team with customized training session. We do 2-hr, half day, full day and multi-day training sessions both in person and virtually.
As a part-time professor at Algonquin College and Lambton College, plus a handful of digital training engagements, Kelly can create custom learning plans, deliver thoughtful and effective training courses in-person and online.
Topics include SEO, digital ads, audience research, strategy and planning, brand, content strategy, digital tools, social media and more.
Every training session we do is custom developed, researched and packaged for you and your team.
Marketing & Communications Services
Monthly Retainer or Project Based
If you need ongoing support on your team or have a specific project you would like our help with, get in touch for a free call to scope out your requirements and budget.
We work on project and retainer basis and have expertise across marketing, communications, PR and creative (see list of services below). We also work with an extensive list of freelancers and partners to assemble a dream team custom suited to your needs.
If the project, team and values are a fit—We’re pretty flexible!
How can we help you?
Our team and extended network of trusted experts cover all areas of marketing communications and have a great depth of expertise and experience in startups, B2B technology, public sector, professional associations. We never rely on our experience—every engagement includes the necessary time to understand your business and priorities and operate as part of your internal team. With a growth mindset and penchant for teaching we make sure we leave your team inspired, motivated and poised for continued growth.
We love a challenge and the opportunity to flex both creative and analytical skills. If you’re not sure where to start, let’s have a quick chat and we can help figure out the best path forward. You’ll like us for our expertise and experience but you’ll love us for our passion and enthusiasm.
Marketing Communications Services
Marketing Strategy
Conducting an audit on your current strategy, reviewing all channels, objectives and KPIs comparing against competitors or industry best practices, developing a marketing effectiveness scorecard. Strategies and tactics that will deliver results.
Social Media
Are you on the right channels? How does your engagement and performance measure up? We can help audit your social media presence, provide expert recommendations for content, engagement and participation, develop social media guidelines or policy and create measurement strategies.
Digital Marketing
Reviewing and auditing your digital marketing mix. Setting up Google Ads or Microsoft Ads. Leveraging niche digital ad networks. Digital marketing strategy development and creative development.
Websites and Digital Development
Create websites and digital experiences rooted in strategy and built to perform. We partner on development services but keep a close eye on the development process to ensure your website is scalable and built to last.
Branding
Developing a new brand or updating your existing brand. We can help with an existing brand audit, developing or refining brand messaging, tone of voice, visual identity development and brand execution roll out.
Content Strategy & Planning
Managing content across channels, the web and internally through your team can be a challenge. We can help with your content creation, curation and distribution and ensure the brand, tone, and format is appropriate for your audience and optimize for performance.
Public Relations
Managing stakeholder relationships, influencer and media research and outreach. Crisis and issues management and planning, product launch and key company announcements, PR wire distribution and measurement.
Communications
Audience research and audience mapping, key messaging, internal and external communications. Written and visual communications deliverables like Q&As, infographics, executive presentations, communications evaluation.
SEO and SEM
Determining how your website performs in search engines, develop, refine and build keyword lists, on-page and off-page SEO strategies and tactics. We can set up paid ads that help you build and grow you SEO over time and optimize your site content.
Kudos for Kelly
“Kelly is an excellent presenter. Information was presented in a way that was easy to digest and we were able to apply learnings immediately to our work.”
— Feedback from corporate workshop participant (SEO)